What's the use of having an excellent product or service if no one can find you?

The difference between a business that is search engine optimized and one that isn't is like night and day.

SEO (Search Engine Optimization) is particularly important for local and small businesses, as it is a cheap and cost-effective investment that can result in impressive ROI (Return on Investment) rates over time.

What Is SEO?

Search Engine Optimization involves techniques and practices that websites can use to better rank in search engines (Google, Yahoo, Bing, etc).

It is all about making your link or website appear as high as possible in the list of websites that appear when you make a Google/Yahoo/etc search.

There are a number of factors that will define your positioning result, but having a well-optimized website, with good content that properly adheres to Google's guidelines will give you a huge edge over your competitors.

This is one of the first questions for those who are starting to use the internet as a marketing and sales tool.

Having a website on the first page of Google may not be easy, but the results are certainly worth it.

Search Engine Optimization encompasses a swath of strategies to better rank your links, such as on-page optimization, website speed, content, tags and keywords, off-page optimization, and several others.

And it is through those strategies and techniques that I can take YOUR business to the next level.

My job consists of keyword and content management & research, link building, researching opportunities, and much more.

Can Your Customers Find You?

Perform a simple little test:

Open Google and search for a word that identifies your business, but not the name as the Company, as if it were someone who doesn't know your services/products but needs them.

For example: If you are a Dentist that mainly provides services in the Fort Myers area and someone needs a Dentist, they may search such as this: "Dentist in Fort Myers".

Now.. what are the results? Does your company pop up anywhere?

If not, it is an indication that you really need our Fort Myers SEO Services.

Google's latest updates in its search algorithms have given increasingly high importance to Local SEO.

In other words, Google shows results primarily for results from companies that are closer to the user's location.

Because of that, I have been specializing in making local businesses be found by local people who need their products or services the most.

For a company that provides local services, or even sells products in a particular region, appearing in the top positions of Google can be extremely beneficial for the business.

As such, I carry out the work of local positioning and strategic positioning of specific regions for businesses.

I'll make sure that your business is sure to appear on the first page of search results, especially for local-based searches such as "Coolsculpting Fort Myers" or "Fort Myers SEO". Whatever your "Service/Product + City" I can put it on the first page of Google.

When a potential client goes to Google and performs a targeted search, he is already what is called a "warm" lead. That is, he is warmed up and convinced to buy a specific product, service, or solution.

And if your site appears among the first results, the chance of them buying from you dramatically increases.

And as much as AdWords also allows you to appear in the results, the conversion rates from organic results are much higher.

Just think of your own mindset when searching for something on Google. It is a natural behavior for most people to skip the ads and click only on the first organic results.

For this reason, it is easy to imagine the enormous benefits that search engine optimization can bring to your local business by placing you in the top positions for searches for your service and/or product.

With a few simple steps, you can already distance yourself from your competitors, as few local businesses invest in an SEO consultant service.

The optimization work for organic results is divided into two aspects: On-Page SEO and Off-Page SEO.

On-page is everything that refers to the internal optimization of your website, such as speed and which keywords are optimized for each page.

Off-page Optimization, on the other hand, refers mainly to the links that exist to your website.

Google considers links to your site to be a vote of confidence for that site, an indication that the page is of high-quality, and as such, appears higher in search results.

That is why getting links from high-quality sites on the same niche is so important.

Many Search Marketing professionals and even agencies end up focusing purely on the external optimization of their website, with strategies focused purely on Backlinks.

This is a mistake because on-page SEO is of just as much importance as off-page SEO if not more important. 

Fort Myers, Florida

1. Greater Authority

You may have noticed that social media changes its rules all the time.

Have you ever stopped to analyze how these changes can affect your business?

Nowadays social media shows your posts to a very small amount of your audience.

For example: Imagine that you have 1000 followers. Organically your posts will only be shown to 3% of your audience on average. That is, for 30 people.

And to make matters worse, social media is increasingly saturated. There is an overdose of information and over-promising on social media.

However, in Google's organic results, only those who really have authority on the subject rank well in search results.

And having your website on the first page of google's results will give you tons of authority!

Why?

Because not just any website is on the first page of Google.

And what's more: people know that.
This will give you great authority and increase your sales metrics.

There are several surveys that demonstrate that the consumer believes in organic searches much more than in sponsored links.

People know that sponsored links are ads. However, organic results are Google referring the user to high-quality pages.

Google serves as a stamp of quality for your business.

2. Increase Your Website Visits

It is simple reasoning to realize that when a person does searches and your website is on the first page of Google the consequence is more visits to your website.

The interesting thing is that you will be in a totally special moment.

This moment is exactly the one that your target audience is hot, that is, at the exact moment they want: to know, to learn and certainly to buy.

It makes all the difference!

Your target audience searched and found you.

This undoubtedly creates a hot contact.

You don't have to take a cold approach to your potential customer.

He tried to find you and therefore it will be a warm contact in your hands!

3. Increase the Quality of Your Advertisements

If you advertise or intend to advertise, know that the amount you pay on the keyword bids depends a lot on the Quality Score.

As your website is optimized in SEO, the context of it will increase your Quality Score.

As a result, you will have much more optimized campaigns.

Your CTR (click-through rate) will improve a lot.

The result?
Your cost per click will be much cheaper!